In today’s digital landscape, Broadcasters, Distributors and PayTV operators face the dual challenge of delivering high-performance video content while also embracing sustainable practices. As the demand for video streaming continues to surge, the need to strike a balance between performance and sustainability becomes increasingly critical.
In our previous post we discussed the future of sustainable streaming, but let’s dive deeper into the topic of cloud deployments and their impact on the video delivery ecosystem.
While on-premise deployments offer control and customization options, cloud-based CDN or Origin solutions provide broadcasters and PayTV operators with the benefits of scalability, flexibility, energy efficiency, geographic distribution and disaster recovery. These advantages contribute to sustainability efforts by reducing energy consumption, carbon emissions, and overall environmental impact.
Let’s explore the 5 big advantages of deploying on private or public clouds (or multi-cloud setups for that matter):
- Scalability and Elasticity: Cloud-based deployments provide the ability to scale resources up or down based on demand. This scalability allows media service providers to optimize resource utilization, avoiding overprovisioning and energy waste associated with idle hardware in on-premise deployments.
- Flexibility and Agility: High flexibility and agility, allowing broadcasters, distributors and PayTV operators to adapt to their ever-changing business needs. The ability to quickly provision or deprovision resources allows for efficient resource allocation and utilization, resulting in reduced energy consumption compared to maintaining dedicated hardware in on-premise deployments.
- Geographic Distribution and Reduced Latency: Cloud-based CDNs offer a globally distributed network of edge servers, enabling content to be delivered closer to end-users. This reduces the distance data needs to travel, minimizing latency and network congestion. Reduced latency not only improves user experience but also reduces energy consumption associated with data transmission.
- Consolidation and Virtualization: Cloud deployments enable consolidation of infrastructure and virtualization of resources. By centralizing CDN or Origin components on cloud platforms, media service providers can reduce the physical hardware footprint and associated energy consumption. Virtualization also allows for efficient resource sharing, optimizing resource utilization and energy efficiency.
- Disaster Recovery and Business Continuity: Cloud providers offer robust disaster recovery mechanisms and redundant systems as part of their infrastructure. This ensures high availability and reliability for broadcasters, reducing the risk of service disruptions. The cloud’s inherent redundancy minimizes downtime and its associated environmental impact.
What architecture does Scalstrm use to effectively scale and deliver services?
At Scalstrm we offer unmatched flexibility – our clients and partners can choose between dedicated servers on-premise, private or public cloud infrastructure, multi-cloud setups, Edge Cloud, or a combination of these options. We enable organizations to tailor the deployment strategy to their unique requirements. This flexibility empowers them to optimize their video delivery infrastructure based on factors like audience reach, content demand, and resource availability, ensuring a seamless and efficient media streaming experience for viewers.
In addition to the flexible deployment, Scalstrm’s CDN and Origin solutions prioritize scalability. With a modern elastic micro component architecture, our solutions are designed to effectively scale and deliver services, regardless of the volume of incoming traffic or content demand.
Scalstrm empowers broadcasters, distributors and PayTV operators to handle sudden spikes in viewership, whether during live events or popular content releases, by dynamically allocating resources to meet the increased demand. The scalability features include the ability to choose the desired level of failover and redundancy, ensuring high availability and uninterrupted streaming experiences. By offering robust scalability options, Scalstrm equips organizations with the capability to adapt to changing audience patterns and evolving market conditions, providing a seamless and scalable media delivery infrastructure.
Ready to revolutionize your video delivery infrastructure? Discover the power of flexible cloud deployments and sustainable streaming with Scalstrm. Our expert team is here to guide you every step of the way, helping you optimize your video delivery strategy for scalability, efficiency, and seamless viewer experiences.
Get in touch with our team now!
